Broker Outpost Mortgage Forums
Home | Recent Discussions | Register | Login | Mortgage Broker Directory | Mortgage Reference Library
 All Forums
 Mortgage Brokers
 Off Topic
 Search for: DIRECT MAIL... Mail Pieces & Response Rate.
Previous Page | Next Page
Author Previous Topic  |  Next Topic
Page: of 3
This User is a Premium Member, Click Here to Learn More!
raymondb

5111 Posts

Posted - 08/26/2008 :  08:27:11 AM
I wouldn't say common but it has happened in the past by a couple people that came and went on the BO. That's probably why they are no longer here.

Make sure you get the postage receipt and only deal with reputable companies and you will be OK. A good marketing company wants your business every month because residual income is much better then a one time hit followed by damage control. So all you have to do is find that GOOD marketing company.

here is s hint....

http://bestratereferrals.com/mailers.html


We provide proof of every piece sent. Always have, always will!

quote:
Originally posted by KHufford

Is that common, mailhouse not even sending out your mail!? Man..


johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  08:27:53 AM
quote:
Originally posted by Bob H

I have been seeing response rates up to 5 times higher than the good 'ol days. Problem is the TD rate. My LO's have to weed through 50 calls a piece in less than a week just to eek out a deal. It's a lot of work going through all of those calls and apps. I have been trying to actually reduce the response rate and increase conversion ratio. It's a tough balance right now. I have to constantly tweek and test data and closely monitor the results.

The one bright spot is I can mail about 1/3 of the # of pieces to get all the response I can handle. My mail expense is way down. Unfortunately, LO's have to work 3 times harder to get one deal. There is no easy way to get around this. Refi business has never been tougher. The demand is monsterous but getting apps approved is a whole different story.......




Similar here, maybe not quite as stark as what you're having, but to be sure it is more difficult. Things have a way of evening out.
johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  08:31:40 AM
quote:
Originally posted by KHufford

Is that common, mailhouse not even sending out your mail!? Man..




It isn't common, but I have to wonder after hearing over and over from my clients about their prior dismal results if it hasn't happened.

What I can tell you is rampant is their not sending out pieces WHEN they say they are going to, and in agreed amounts, and in otherwise agreed-to specifications. That happens routinely. Mailhouses give not one thought to actually doing what they've been contracted to do to the letter. Its always some half-ass attempt, and they take advantage of the distance between clients to get some "lazy" room. That is precisely why you go LOCAL LOCAL LOCAL and NEVER EVER trust ANY turnkey. For anything.
broker3271

418 Posts

Posted - 08/26/2008 :  08:33:00 AM
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by Bob H

I have been seeing response rates up to 5 times higher than the good 'ol days. Problem is the TD rate. My LO's have to weed through 50 calls a piece in less than a week just to eek out a deal. It's a lot of work going through all of those calls and apps. I have been trying to actually reduce the response rate and increase conversion ratio. It's a tough balance right now. I have to constantly tweek and test data and closely monitor the results.

The one bright spot is I can mail about 1/3 of the # of pieces to get all the response I can handle. My mail expense is way down. Unfortunately, LO's have to work 3 times harder to get one deal. There is no easy way to get around this. Refi business has never been tougher. The demand is monsterous but getting apps approved is a whole different story.......




Similar here, maybe not quite as stark as what you're having, but to be sure it is more difficult. Things have a way of evening out.




Wait a minute, you guys are saying that we should be expecting 50 calls per 1000 pieces mailed.
This User is a Premium Member, Click Here to Learn More!
raymondb

5111 Posts

Posted - 08/26/2008 :  08:35:53 AM
A lot of the numbers your guys are talking about directly depends on the geography your mailing to. I can filter the exact same amount of people with the same exact criteria in two states, lets use SC and FL for example. Not far apart in distance however they are very drastic difference in mail response. Even if you are mailing to the same exact criteria in both states. So many factors are involved, to say that you should expect 5% is pretty broad, in my opinion. I do, however, agree with you on the fact that less people are mailing and that does have a factor in the higher responses than we saw in 2006-2007, thats for dang sure.

Glad to hear you all are getting such good numbers too. Great topic!
johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  08:36:13 AM
quote:
Originally posted by broker3271

quote:
Originally posted by johnnyboy38109

quote:
Originally posted by Bob H

I have been seeing response rates up to 5 times higher than the good 'ol days. Problem is the TD rate. My LO's have to weed through 50 calls a piece in less than a week just to eek out a deal. It's a lot of work going through all of those calls and apps. I have been trying to actually reduce the response rate and increase conversion ratio. It's a tough balance right now. I have to constantly tweek and test data and closely monitor the results.

The one bright spot is I can mail about 1/3 of the # of pieces to get all the response I can handle. My mail expense is way down. Unfortunately, LO's have to work 3 times harder to get one deal. There is no easy way to get around this. Refi business has never been tougher. The demand is monsterous but getting apps approved is a whole different story.......




Similar here, maybe not quite as stark as what you're having, but to be sure it is more difficult. Things have a way of evening out.




Wait a minute, you guys are saying that we should be expecting 50 calls per 1000 pieces mailed.



I'm not in the habit of tooting my own horn, I think its sophomoric, but if you're getting only 50 calls per 1000 pieces............something is very, very wrong with your campaign.
This User is a Premium Member, Click Here to Learn More!
raymondb

5111 Posts

Posted - 08/26/2008 :  08:38:29 AM
Johnny, Johnny, that's a little harsh bud. My feeling area hurt. you know there is at least one good turnkey guy here.

quote:
Originally posted by johnnyboy38109

quote:
Originally posted by KHufford

Is that common, mailhouse not even sending out your mail!? Man..




It isn't common, but I have to wonder after hearing over and over from my clients about dismal results if it hasn't happened.

What I can tell you is rampant is their not sending out pieces WHEN they say they are going to, and in agreed amounts, and in otherwise agreed-to specifications. That happens routinely. Mailhouses give not one thought to actually doing what they've been contracted to do to the letter. Its always some half-ass attempt, and they take advantage of the distance between clients to get some "lazy" room. That is precisely why you go LOCAL LOCAL LOCAL and NEVER EVER trust ANY turnkey. For anything.

broker3271

418 Posts

Posted - 08/26/2008 :  08:47:08 AM
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by broker3271

quote:
Originally posted by johnnyboy38109

quote:
Originally posted by Bob H

I have been seeing response rates up to 5 times higher than the good 'ol days. Problem is the TD rate. My LO's have to weed through 50 calls a piece in less than a week just to eek out a deal. It's a lot of work going through all of those calls and apps. I have been trying to actually reduce the response rate and increase conversion ratio. It's a tough balance right now. I have to constantly tweek and test data and closely monitor the results.

The one bright spot is I can mail about 1/3 of the # of pieces to get all the response I can handle. My mail expense is way down. Unfortunately, LO's have to work 3 times harder to get one deal. There is no easy way to get around this. Refi business has never been tougher. The demand is monsterous but getting apps approved is a whole different story.......




Similar here, maybe not quite as stark as what you're having, but to be sure it is more difficult. Things have a way of evening out.




Wait a minute, you guys are saying that we should be expecting 50 calls per 1000 pieces mailed.



I'm not in the habit of tooting my own horn, I think its sophomoric, but if you're getting only 50 calls per 1000 pieces............something is very, very wrong with your campaign.



So that would mean that if I dropped 10,000 pieces, and I didn't recieve 500 phone calls, you'd consider that to be "very, very wrong".
Bob H

303 Posts

Posted - 08/26/2008 :  08:48:35 AM
50 would be the top end. We typically pull 20-30. When you pull the top end it means that you hit too many desparate upside down people or serious credit issues. That is what I'm trying to weed out right now.
nofeebkr

63 Posts

Posted - 08/26/2008 :  09:16:43 AM
Thank you John...The numbers are correct. I too am very well versed in this matter, with almost 40 yrs in the lending business. What I don't understand is why LO's and perhaps yourself think it is so hard to close 10 deals a month. It seems that you are becoming a little sensitive or fustrated. I only shared these things as an incouragement to others and provide a little insight. Yes, the mail pieces are as old as the hills but they still work great. Why fix something that is not broke? I don't ask the people to call me, I tell them to call me. I don't say: "Please call me". I generate leads from other sources and other ways as will. My thing however is the KISS theory, keep it simple sweetie (not stupid). As to Barry, Greg, Karen and the others, you have the right to your opinion. They have proven themselves, but I have never heard of you or the other gentlemen (Ames, Sander and Bartreau). Maybe this thread will help introduce you. By the way, I received a call from a friend of mine who works for Mega Star, a direct lender, out of Colorado. He shared with me that one of his branches sent out 100 mailers as a sampler and received 125 call backs. He had a target audience, in a target area, with a target product, FHA. I was blown away but even in this market there are sectors that are doing very well. Take Texas for an example, which is doing very well, with the right wording, and target you can get enough deals to keep you busy for the rest of the year. You may want to try incorporating some changes in your consulting business. Old school is now back in and it appears old school ways are working as well. Keep positive, keep teaching, keep believing and your time will come too. God be with you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Thank You for the complement Johnnie but there are many more loan reps who have done more than I have done. Check out Mortgage Market Guide, Barry Habib and his crew or Greg Frost or Karen Deis and her list of speakers and trainers. 32 loans a month is not a whole lot when you have been around as long as I have been. I have closed more and made more in one month but I have also paid out more for my processor and assistant, advertisment, gifts, monthly up dates for my clients, realtors,etc. By the way, I have written two books, been a guest speaker at two Universities, provided support and training to LO's for five (5) different companies and a whole lot more plus I have shared my technics with many other people. The technics are nothing more than doing more than what you say you will do. Follow up, follow up and more follow up. Give a little more information, take a little more time with the client and don't get greedy. Keep a positive attitude and remember, you are your biggest competitor. Business is slow for slow people. Always ask for a loan, when ever I make a presentation, at the end I tell everyone: "I don't want all of the business, just yours and I will point to everyone". Blessings to you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

I have enjoyed reading everyone's response and without any negative comments or attacks. Let's keep it up.
I have tried several DM over the years and have recently (past 4 months) come back to keeping it simple. I, like dkstar, have used the 9x12 and it worked pretty good, however, I have found that a 9x6 manila, with outside wording saying "Important Information Regarding Your Property", gave me very good results. I sent this out three times to the same target area, 3 weeks apart, with wording added to the last mailer saying "last notice". Each mailer received a higher response rate. The first 1000 we received 23 calls, the second was 45 and the last was 97 calls. The total cost for each campaign was $328.00 (printing, envelopes, and bulk mail stamp). WE closed a total of 32 loans with the average commission of $3,300.00 per loan. We used the same wording before but also put "Please Open". This did not work very will, a total of 35 calls and 4
closings.
Oh yea, the stuffer was nothing more than a hand written note saying "please contact me regarding your home loan with __________________".
This works with on type of loan, weather it's current of in default. And by the way, this idea came from a contest I held at SDSU (I'm in San Diego), for students studing marketing. I gave the winner a $100.00 gift Cert. for Macy's and $150.00 dinner cert. for Jake's on the beach and for the two runner ups $50.00 each. Well worth the money.



Sir, if you sent out 3k and generated over $100,000 on 32 units, you need to stop originating, write a book about it, then go on Larry King....


32 units on 3000 pieces for $100,000....?

If that's true you are much, much better than myself or Mr. Ames or Mr. Snyder or Mr. Bartreau or anyone else here I can think of, and Mr. Snyder and myself are paid consultants on the subject.





Threads like these are always so good for my consulting aspect.

If those are indeed your results, sir, then folks like myself and those mentioned above will tip our collective hats to you.

That being said, nearly all of us in that group are familiar with Mr. Habib and Mr. Frost, etc., and aren't particularly impressed. Most of what they convey is rah-rah fist-pumpin' "motivation", and insofar as the specific techniques you outlined about mail pieces, those ideas are as old as the hills and the "please call me" thing is just crude.

32 units on 3000 in this climate?....or any climate for that matter... I consider myself at least fairly well-versed on the subject and those numbers are astronomical....

If that's true, hats off.....

nofeebkr

63 Posts

Posted - 08/26/2008 :  09:34:24 AM
Yes, the standard is between 1 & 3%, but I don't work by the standards. I am not average, I am specific as to my marketing. I research and then target. I'm not a numbers guy, that is, the more mailers sent out the higher return you receive back. I perfer to do a little research up front then send out 1000 mailers to a specific targeted client and get a 20% return then to just blast to 10,000 unknown and get 1% - 2% return, which comes out to be the same anyway. I save time and money. I believe in working smarter not harder, don't you? 2% is not fantastic, it's poor. Think outside the box and stop taking what these lead promoters tell you. I have read some of your other thread response's. You are knowledgeable, you are better than average and can do better. Do less work and get more business.
quote:
Originally posted by KHufford

Isn't the standard response rate on mail in 'general' 1%?

That would mean even if you managed 2% you would be doubling the average response rate and that would be considered fantastic?


nofeebkr

63 Posts

Posted - 08/26/2008 :  09:45:23 AM
quote:
Originally posted by KHufford

quote:
Originally posted by nofeebkr

Thank You for the complement Johnnie but there are many more loan reps who have done more than I have done. Check out Mortgage Market Guide, Barry Habib and his crew or Greg Frost or Karen Deis and her list of speakers and trainers. 32 loans a month is not a whole lot when you have been around as long as I have been. I have closed more and made more in one month but I have also paid out more for my processor and assistant, advertisment, gifts, monthly up dates for my clients, realtors,etc. By the way, I have written two books, been a guest speaker at two Universities, provided support and training to LO's for five (5) different companies and a whole lot more plus I have shared my technics with many other people. The technics are nothing more than doing more than what you say you will do. Follow up, follow up and more follow up. Give a little more information, take a little more time with the client and don't get greedy. Keep a positive attitude and remember, you are your biggest competitor. Business is slow for slow people. Always ask for a loan, when ever I make a presentation, at the end I tell everyone: "I don't want all of the business, just yours and I will point to everyone". Blessings to you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

I have enjoyed reading everyone's response and without any negative comments or attacks. Let's keep it up.
I have tried several DM over the years and have recently (past 4 months) come back to keeping it simple. I, like dkstar, have used the 9x12 and it worked pretty good, however, I have found that a 9x6 manila, with outside wording saying "Important Information Regarding Your Property", gave me very good results. I sent this out three times to the same target area, 3 weeks apart, with wording added to the last mailer saying "last notice". Each mailer received a higher response rate. The first 1000 we received 23 calls, the second was 45 and the last was 97 calls. The total cost for each campaign was $328.00 (printing, envelopes, and bulk mail stamp). WE closed a total of 32 loans with the average commission of $3,300.00 per loan. We used the same wording before but also put "Please Open". This did not work very will, a total of 35 calls and 4
closings.
Oh yea, the stuffer was nothing more than a hand written note saying "please contact me regarding your home loan with __________________".
This works with on type of loan, weather it's current of in default. And by the way, this idea came from a contest I held at SDSU (I'm in San Diego), for students studing marketing. I gave the winner a $100.00 gift Cert. for Macy's and $150.00 dinner cert. for Jake's on the beach and for the two runner ups $50.00 each. Well worth the money.



Sir, if you sent out 3k and generated over $100,000 on 32 units, you need to stop originating, write a book about it, then go on Larry King....


32 units on 3000 pieces for $100,000....?

If that's true you are much, much better than myself or Mr. Ames or Mr. Snyder or Mr. Bartreau or anyone else here I can think of, and Mr. Snyder and myself are paid consultants on the subject.





Gary, you are the president of 'Five Star Mortgage'? Just wondering why your contact info for the branch is a house?

I was President of the company since 1986 and sold it in 2005. I bought it back this year after the new owner let it go down the drain. I list my home as a branch but recently leased a 3000 sq foot commercial space. As you know, in order to do FHA loans a commercial space is needed along with other things. I have also opened a small office in Liberty MO. I like you, you are very good. Hope this answers your question and concerns.


KHufford

10407 Posts

Posted - 08/26/2008 :  09:59:15 AM
Gary, thanks for the response...I just looked you up since you said you have spoken at Universities I was curious to your backround. Sounds good.
broker3271

418 Posts

Posted - 08/26/2008 :  10:19:05 AM
quote:
Originally posted by KHufford

Gary, thanks for the response...I just looked you up since you said you have spoken at Universities I was curious to your backround. Sounds good.




You're a big fan of google aren't you. I've seen you do that several times to others.
johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  10:29:55 AM
quote:
Originally posted by nofeebkr

Thank you John...The numbers are correct. I too am very well versed in this matter, with almost 40 yrs in the lending business. What I don't understand is why LO's and perhaps yourself think it is so hard to close 10 deals a month. It seems that you are becoming a little sensitive or fustrated. I only shared these things as an incouragement to others and provide a little insight. Yes, the mail pieces are as old as the hills but they still work great. Why fix something that is not broke? I don't ask the people to call me, I tell them to call me. I don't say: "Please call me". I generate leads from other sources and other ways as will. My thing however is the KISS theory, keep it simple sweetie (not stupid). As to Barry, Greg, Karen and the others, you have the right to your opinion. They have proven themselves, but I have never heard of you or the other gentlemen (Ames, Sander and Bartreau). Maybe this thread will help introduce you. By the way, I received a call from a friend of mine who works for Mega Star, a direct lender, out of Colorado. He shared with me that one of his branches sent out 100 mailers as a sampler and received 125 call backs. He had a target audience, in a target area, with a target product, FHA. I was blown away but even in this market there are sectors that are doing very well. Take Texas for an example, which is doing very well, with the right wording, and target you can get enough deals to keep you busy for the rest of the year. You may want to try incorporating some changes in your consulting business. Old school is now back in and it appears old school ways are working as well. Keep positive, keep teaching, keep believing and your time will come too. God be with you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Thank You for the complement Johnnie but there are many more loan reps who have done more than I have done. Check out Mortgage Market Guide, Barry Habib and his crew or Greg Frost or Karen Deis and her list of speakers and trainers. 32 loans a month is not a whole lot when you have been around as long as I have been. I have closed more and made more in one month but I have also paid out more for my processor and assistant, advertisment, gifts, monthly up dates for my clients, realtors,etc. By the way, I have written two books, been a guest speaker at two Universities, provided support and training to LO's for five (5) different companies and a whole lot more plus I have shared my technics with many other people. The technics are nothing more than doing more than what you say you will do. Follow up, follow up and more follow up. Give a little more information, take a little more time with the client and don't get greedy. Keep a positive attitude and remember, you are your biggest competitor. Business is slow for slow people. Always ask for a loan, when ever I make a presentation, at the end I tell everyone: "I don't want all of the business, just yours and I will point to everyone". Blessings to you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

I have enjoyed reading everyone's response and without any negative comments or attacks. Let's keep it up.
I have tried several DM over the years and have recently (past 4 months) come back to keeping it simple. I, like dkstar, have used the 9x12 and it worked pretty good, however, I have found that a 9x6 manila, with outside wording saying "Important Information Regarding Your Property", gave me very good results. I sent this out three times to the same target area, 3 weeks apart, with wording added to the last mailer saying "last notice". Each mailer received a higher response rate. The first 1000 we received 23 calls, the second was 45 and the last was 97 calls. The total cost for each campaign was $328.00 (printing, envelopes, and bulk mail stamp). WE closed a total of 32 loans with the average commission of $3,300.00 per loan. We used the same wording before but also put "Please Open". This did not work very will, a total of 35 calls and 4
closings.
Oh yea, the stuffer was nothing more than a hand written note saying "please contact me regarding your home loan with __________________".
This works with on type of loan, weather it's current of in default. And by the way, this idea came from a contest I held at SDSU (I'm in San Diego), for students studing marketing. I gave the winner a $100.00 gift Cert. for Macy's and $150.00 dinner cert. for Jake's on the beach and for the two runner ups $50.00 each. Well worth the money.



Sir, if you sent out 3k and generated over $100,000 on 32 units, you need to stop originating, write a book about it, then go on Larry King....


32 units on 3000 pieces for $100,000....?

If that's true you are much, much better than myself or Mr. Ames or Mr. Snyder or Mr. Bartreau or anyone else here I can think of, and Mr. Snyder and myself are paid consultants on the subject.





Threads like these are always so good for my consulting aspect.

If those are indeed your results, sir, then folks like myself and those mentioned above will tip our collective hats to you.

That being said, nearly all of us in that group are familiar with Mr. Habib and Mr. Frost, etc., and aren't particularly impressed. Most of what they convey is rah-rah fist-pumpin' "motivation", and insofar as the specific techniques you outlined about mail pieces, those ideas are as old as the hills and the "please call me" thing is just crude.

32 units on 3000 in this climate?....or any climate for that matter... I consider myself at least fairly well-versed on the subject and those numbers are astronomical....

If that's true, hats off.....






Sir, I'm anything but frustrated or sensitive. We've all seen these type threads before, someone new comes on spouting huge ROIs, amazing results and response rates, etc., none of which is verifiable of course, then absolutely shoots themselves in the foot with knowledge of (as Mr. Ames deftly points out) 125 calls on 100 pieces, and the rather crude guerrilla ploy of "Please call me about your mortgage with ________, says they've written two books yet spells techniques "technics" (sic). When someone says they do business like that its obvious to all of us who've been around awhile what the real story is......no reasonably responsible person with 40 years in generates a mail campaign with the "please call about your mortgage with_______" ploy. Its crude, sophomoric, and smacks of desperation. Just to be candid, I'm not buying your story and I don't think any other prudent person would, either.

Thresds like this boost me, as I get calls/emails almost every day asking about some facet of the industry, and in no small part because they see threads with claims like yours and they aren't fooled. They want someone's input that's consistent, reasonable, and endorsed by others, not pie-in-the-sky claims no one can possibly verify.

KHufford

10407 Posts

Posted - 08/26/2008 :  10:31:15 AM
quote:
Originally posted by broker3271

quote:
Originally posted by KHufford

Gary, thanks for the response...I just looked you up since you said you have spoken at Universities I was curious to your backround. Sounds good.




You're a big fan of google aren't you. I've seen you do that several times to others.



Always...
johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  10:35:04 AM
quote:
Originally posted by darkstar

If you have to do ANY marketing after 40yrs, you didn't do it right...



Agreed.......very, very, very well said.

The whole idea behind marketing is to someday not have to it, and I don't do nearly as much as I did in the past.

Yours is a fantastic point.
johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  10:45:58 AM
quote:
Originally posted by broker3271

quote:
Originally posted by johnnyboy38109

quote:
Originally posted by broker3271

quote:
Originally posted by johnnyboy38109

quote:
Originally posted by Bob H

I have been seeing response rates up to 5 times higher than the good 'ol days. Problem is the TD rate. My LO's have to weed through 50 calls a piece in less than a week just to eek out a deal. It's a lot of work going through all of those calls and apps. I have been trying to actually reduce the response rate and increase conversion ratio. It's a tough balance right now. I have to constantly tweek and test data and closely monitor the results.

The one bright spot is I can mail about 1/3 of the # of pieces to get all the response I can handle. My mail expense is way down. Unfortunately, LO's have to work 3 times harder to get one deal. There is no easy way to get around this. Refi business has never been tougher. The demand is monsterous but getting apps approved is a whole different story.......




Similar here, maybe not quite as stark as what you're having, but to be sure it is more difficult. Things have a way of evening out.




Wait a minute, you guys are saying that we should be expecting 50 calls per 1000 pieces mailed.



I'm not in the habit of tooting my own horn, I think its sophomoric, but if you're getting only 50 calls per 1000 pieces............something is very, very wrong with your campaign.



So that would mean that if I dropped 10,000 pieces, and I didn't recieve 500 phone calls, you'd consider that to be "very, very wrong".



In this climate what with lessened competition, yes it would be very, very wrong.
nofeebkr

63 Posts

Posted - 08/26/2008 :  11:57:06 AM
Well, since you woke up on the wrong side of the bed today, you may want to re-read my statement and quote me right. I did not say that I sent out 100 mailers and got 125 calls back, I was just told that. So don't try to put this on me. If you think 10 loans a month is hugh, no wonder I haven't heard of you. As to my spelling, so what if I make short cuts or even mistakes and by the way, you may want to look at your own mistakes in the body of your comments. I'm not trying to impress or sale people here, like you are. You need the business from these folks, I don't. I'm sure you are not talking for "all" as you state, but for a very few. You don't have to buy my story, you have that right, they are facts, however. Old things become new and new things become old. Just because you think it's crude or it smacks of desperation doesn't mean it is so, that is your opinion only. It seems like you want everyone here to believe that you are the only source for leads, the know it all, the big kahuna. WRONG, there are other ways of doing the same things and certainly other qualified consultants. Try being open minded about old and new ways, prudent people do. There is a time for everything. Don't be jealous because I did something that worked for me. As to proof, as a consultant you should already have these things. You need to read some of the wonderful stories thats happening now in our many industry magazines. What proof do you provide that your way of doing things is any better. Anyway that works is good, wouldn't you agree? And if threads like this truley boost you, that is also good. I too have been emailed and called upon and I'm not even a self proclaimed consultant. I am a certified train the trainer, have dealt in the secondary market, approved FNMA/FHLMC underwriter, F/C and trustee officer, compliance officer, originator, manager, owner and more. I'm not saying that I am a great sales person or even know all of the best ways to market our products, but I am very good at what I do and I have been very successful over the years. I have trained 100's of loan reps over the years and several have even opened their own mortgage companies or are mid to executive level managers. I don't train in how to get sales or loans. I do however, train in how to succeed and the different ways that people have done it. Try being positive and open minded for changes, as change, taxes and death are the only constants in life.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Thank you John...The numbers are correct. I too am very well versed in this matter, with almost 40 yrs in the lending business. What I don't understand is why LO's and perhaps yourself think it is so hard to close 10 deals a month. It seems that you are becoming a little sensitive or fustrated. I only shared these things as an incouragement to others and provide a little insight. Yes, the mail pieces are as old as the hills but they still work great. Why fix something that is not broke? I don't ask the people to call me, I tell them to call me. I don't say: "Please call me". I generate leads from other sources and other ways as will. My thing however is the KISS theory, keep it simple sweetie (not stupid). As to Barry, Greg, Karen and the others, you have the right to your opinion. They have proven themselves, but I have never heard of you or the other gentlemen (Ames, Sander and Bartreau). Maybe this thread will help introduce you. By the way, I received a call from a friend of mine who works for Mega Star, a direct lender, out of Colorado. He shared with me that one of his branches sent out 100 mailers as a sampler and received 125 call backs. He had a target audience, in a target area, with a target product, FHA. I was blown away but even in this market there are sectors that are doing very well. Take Texas for an example, which is doing very well, with the right wording, and target you can get enough deals to keep you busy for the rest of the year. You may want to try incorporating some changes in your consulting business. Old school is now back in and it appears old school ways are working as well. Keep positive, keep teaching, keep believing and your time will come too. God be with you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Thank You for the complement Johnnie but there are many more loan reps who have done more than I have done. Check out Mortgage Market Guide, Barry Habib and his crew or Greg Frost or Karen Deis and her list of speakers and trainers. 32 loans a month is not a whole lot when you have been around as long as I have been. I have closed more and made more in one month but I have also paid out more for my processor and assistant, advertisment, gifts, monthly up dates for my clients, realtors,etc. By the way, I have written two books, been a guest speaker at two Universities, provided support and training to LO's for five (5) different companies and a whole lot more plus I have shared my technics with many other people. The technics are nothing more than doing more than what you say you will do. Follow up, follow up and more follow up. Give a little more information, take a little more time with the client and don't get greedy. Keep a positive attitude and remember, you are your biggest competitor. Business is slow for slow people. Always ask for a loan, when ever I make a presentation, at the end I tell everyone: "I don't want all of the business, just yours and I will point to everyone". Blessings to you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

I have enjoyed reading everyone's response and without any negative comments or attacks. Let's keep it up.
I have tried several DM over the years and have recently (past 4 months) come back to keeping it simple. I, like dkstar, have used the 9x12 and it worked pretty good, however, I have found that a 9x6 manila, with outside wording saying "Important Information Regarding Your Property", gave me very good results. I sent this out three times to the same target area, 3 weeks apart, with wording added to the last mailer saying "last notice". Each mailer received a higher response rate. The first 1000 we received 23 calls, the second was 45 and the last was 97 calls. The total cost for each campaign was $328.00 (printing, envelopes, and bulk mail stamp). WE closed a total of 32 loans with the average commission of $3,300.00 per loan. We used the same wording before but also put "Please Open". This did not work very will, a total of 35 calls and 4
closings.
Oh yea, the stuffer was nothing more than a hand written note saying "please contact me regarding your home loan with __________________".
This works with on type of loan, weather it's current of in default. And by the way, this idea came from a contest I held at SDSU (I'm in San Diego), for students studing marketing. I gave the winner a $100.00 gift Cert. for Macy's and $150.00 dinner cert. for Jake's on the beach and for the two runner ups $50.00 each. Well worth the money.



Sir, if you sent out 3k and generated over $100,000 on 32 units, you need to stop originating, write a book about it, then go on Larry King....


32 units on 3000 pieces for $100,000....?

If that's true you are much, much better than myself or Mr. Ames or Mr. Snyder or Mr. Bartreau or anyone else here I can think of, and Mr. Snyder and myself are paid consultants on the subject.





Threads like these are always so good for my consulting aspect.

If those are indeed your results, sir, then folks like myself and those mentioned above will tip our collective hats to you.

That being said, nearly all of us in that group are familiar with Mr. Habib and Mr. Frost, etc., and aren't particularly impressed. Most of what they convey is rah-rah fist-pumpin' "motivation", and insofar as the specific techniques you outlined about mail pieces, those ideas are as old as the hills and the "please call me" thing is just crude.

32 units on 3000 in this climate?....or any climate for that matter... I consider myself at least fairly well-versed on the subject and those numbers are astronomical....

If that's true, hats off.....






Sir, I'm anything but frustrated or sensitive. We've all seen these type threads before, someone new comes on spouting huge ROIs, amazing results and response rates, etc., none of which is verifiable of course, then absolutely shoots themselves in the foot with knowledge of (as Mr. Ames deftly points out) 125 calls on 100 pieces, and the rather crude guerrilla ploy of "Please call me about your mortgage with ________, says they've written two books yet spells techniques "technics" (sic). When someone says they do business like that its obvious to all of us who've been around awhile what the real story is......no reasonably responsible person with 40 years in generates a mail campaign with the "please call about your mortgage with_______" ploy. Its crude, sophomoric, and smacks of desperation. Just to be candid, I'm not buying your story and I don't think any other prudent person would, either.

Thresds like this boost me, as I get calls/emails almost every day asking about some facet of the industry, and in no small part because they see threads with claims like yours and they aren't fooled. They want someone's input that's consistent, reasonable, and endorsed by others, not pie-in-the-sky claims no one can possibly verify.



johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  12:10:16 PM
quote:
Originally posted by nofeebkr

Well, since you woke up on the wrong side of the bed today, you may want to re-read my statement and quote me right. I did not say that I sent out 100 mailers and got 125 calls back, I was just told that. So don't try to put this on me. If you think 10 loans a month is hugh, no wonder I haven't heard of you. As to my spelling, so what if I make short cuts or even mistakes and by the way, you may want to look at your own mistakes in the body of your comments. I'm not trying to impress or sale people here, like you are. You need the business from these folks, I don't. I'm sure you are not talking for "all" as you state, but for a very few. You don't have to buy my story, you have that right, they are facts, however. Old things become new and new things become old. Just because you think it's crude or it smacks of desperation doesn't mean it is so, that is your opinion only. It seems like you want everyone here to believe that you are the only source for leads, the know it all, the big kahuna. WRONG, there are other ways of doing the same things and certainly other qualified consultants. Try being open minded about old and new ways, prudent people do. There is a time for everything. Don't be jealous because I did something that worked for me. As to proof, as a consultant you should already have these things. You need to read some of the wonderful stories thats happening now in our many industry magazines. What proof do you provide that your way of doing things is any better. Anyway that works is good, wouldn't you agree? And if threads like this truley boost you, that is also good. I too have been emailed and called upon and I'm not even a self proclaimed consultant. I am a certified train the trainer, have dealt in the secondary market, approved FNMA/FHLMC underwriter, F/C and trustee officer, compliance officer, originator, manager, owner and more. I'm not saying that I am a great sales person or even know all of the best ways to market our products, but I am very good at what I do and I have been very successful over the years. I have trained 100's of loan reps over the years and several have even opened their own mortgage companies or are mid to executive level managers. I don't train in how to get sales or loans. I do however, train in how to succeed and the different ways that people have done it. Try being positive and open minded for changes, as change, taxes and death are the only constants in life.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Thank you John...The numbers are correct. I too am very well versed in this matter, with almost 40 yrs in the lending business. What I don't understand is why LO's and perhaps yourself think it is so hard to close 10 deals a month. It seems that you are becoming a little sensitive or fustrated. I only shared these things as an incouragement to others and provide a little insight. Yes, the mail pieces are as old as the hills but they still work great. Why fix something that is not broke? I don't ask the people to call me, I tell them to call me. I don't say: "Please call me". I generate leads from other sources and other ways as will. My thing however is the KISS theory, keep it simple sweetie (not stupid). As to Barry, Greg, Karen and the others, you have the right to your opinion. They have proven themselves, but I have never heard of you or the other gentlemen (Ames, Sander and Bartreau). Maybe this thread will help introduce you. By the way, I received a call from a friend of mine who works for Mega Star, a direct lender, out of Colorado. He shared with me that one of his branches sent out 100 mailers as a sampler and received 125 call backs. He had a target audience, in a target area, with a target product, FHA. I was blown away but even in this market there are sectors that are doing very well. Take Texas for an example, which is doing very well, with the right wording, and target you can get enough deals to keep you busy for the rest of the year. You may want to try incorporating some changes in your consulting business. Old school is now back in and it appears old school ways are working as well. Keep positive, keep teaching, keep believing and your time will come too. God be with you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Thank You for the complement Johnnie but there are many more loan reps who have done more than I have done. Check out Mortgage Market Guide, Barry Habib and his crew or Greg Frost or Karen Deis and her list of speakers and trainers. 32 loans a month is not a whole lot when you have been around as long as I have been. I have closed more and made more in one month but I have also paid out more for my processor and assistant, advertisment, gifts, monthly up dates for my clients, realtors,etc. By the way, I have written two books, been a guest speaker at two Universities, provided support and training to LO's for five (5) different companies and a whole lot more plus I have shared my technics with many other people. The technics are nothing more than doing more than what you say you will do. Follow up, follow up and more follow up. Give a little more information, take a little more time with the client and don't get greedy. Keep a positive attitude and remember, you are your biggest competitor. Business is slow for slow people. Always ask for a loan, when ever I make a presentation, at the end I tell everyone: "I don't want all of the business, just yours and I will point to everyone". Blessings to you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

I have enjoyed reading everyone's response and without any negative comments or attacks. Let's keep it up.
I have tried several DM over the years and have recently (past 4 months) come back to keeping it simple. I, like dkstar, have used the 9x12 and it worked pretty good, however, I have found that a 9x6 manila, with outside wording saying "Important Information Regarding Your Property", gave me very good results. I sent this out three times to the same target area, 3 weeks apart, with wording added to the last mailer saying "last notice". Each mailer received a higher response rate. The first 1000 we received 23 calls, the second was 45 and the last was 97 calls. The total cost for each campaign was $328.00 (printing, envelopes, and bulk mail stamp). WE closed a total of 32 loans with the average commission of $3,300.00 per loan. We used the same wording before but also put "Please Open". This did not work very will, a total of 35 calls and 4
closings.
Oh yea, the stuffer was nothing more than a hand written note saying "please contact me regarding your home loan with __________________".
This works with on type of loan, weather it's current of in default. And by the way, this idea came from a contest I held at SDSU (I'm in San Diego), for students studing marketing. I gave the winner a $100.00 gift Cert. for Macy's and $150.00 dinner cert. for Jake's on the beach and for the two runner ups $50.00 each. Well worth the money.



Sir, if you sent out 3k and generated over $100,000 on 32 units, you need to stop originating, write a book about it, then go on Larry King....


32 units on 3000 pieces for $100,000....?

If that's true you are much, much better than myself or Mr. Ames or Mr. Snyder or Mr. Bartreau or anyone else here I can think of, and Mr. Snyder and myself are paid consultants on the subject.





Threads like these are always so good for my consulting aspect.

If those are indeed your results, sir, then folks like myself and those mentioned above will tip our collective hats to you.

That being said, nearly all of us in that group are familiar with Mr. Habib and Mr. Frost, etc., and aren't particularly impressed. Most of what they convey is rah-rah fist-pumpin' "motivation", and insofar as the specific techniques you outlined about mail pieces, those ideas are as old as the hills and the "please call me" thing is just crude.

32 units on 3000 in this climate?....or any climate for that matter... I consider myself at least fairly well-versed on the subject and those numbers are astronomical....

If that's true, hats off.....






Sir, I'm anything but frustrated or sensitive. We've all seen these type threads before, someone new comes on spouting huge ROIs, amazing results and response rates, etc., none of which is verifiable of course, then absolutely shoots themselves in the foot with knowledge of (as Mr. Ames deftly points out) 125 calls on 100 pieces, and the rather crude guerrilla ploy of "Please call me about your mortgage with ________, says they've written two books yet spells techniques "technics" (sic). When someone says they do business like that its obvious to all of us who've been around awhile what the real story is......no reasonably responsible person with 40 years in generates a mail campaign with the "please call about your mortgage with_______" ploy. Its crude, sophomoric, and smacks of desperation. Just to be candid, I'm not buying your story and I don't think any other prudent person would, either.

Thresds like this boost me, as I get calls/emails almost every day asking about some facet of the industry, and in no small part because they see threads with claims like yours and they aren't fooled. They want someone's input that's consistent, reasonable, and endorsed by others, not pie-in-the-sky claims no one can possibly verify.







Sir, I am not buying it, neither are the folks from the Post flooding my inbox, let's just let it go at that. Nobody with as much purported polish or experience as you have encourages such unsophisticated "technics" like "please call about your mortgage with____". And I'm not trying to "sale" (sic) anyone here, either. The inquiries I get here come from people who've seen me post over the years, thats it.
Whatever, its not really worth the debate.
peter

6465 Posts

Posted - 08/26/2008 :  12:19:44 PM

My response rate has never been higher than 1% as I only
mail out 200-300 postcards at a time. There are times when
I get no response at all and I simply waste my money on stamps
and my time on labor. I think it has something to do with
my card design and wording as well as the target group that
I am mailing to. Thru trial and error, I am experimenting
with different wordings but I am limited on card design as
I am not willing to spend any money beyond the inexpensive
printing on my All-In-One printer and using the word processor
to type up wordings.

The last campaign of 300 cards brought in 4-5 calls and only
one actually funded. This is Los Angeles and most or all of
my responses come from negative equity homeowners but I cannot
make any money out of them except trying to get them to list
their homes with our in-house realtors and get a referral fee.
I have now about 2-3 listings of homes that are not going anywhere
and my realtors have told me that they are not interested in
such listings anymore as short sale are very difficult when it
comes to high-priced homes. So, I am not getting any referral
fee as expected. Only 1 loan from one of the 4-5 responses
was funded with a lot of struggles from my loan processor and
myself -- it's like pulling teeth out of the mouth of a crocrodile
(lender) and it funded after 3 months. Considering the time
and money spent, my campaign was not successful -- perhaps not
in terms of response rate but in term of the actual number of
loans that was consummated thru funding and the time that the
loan dragged on.

This is not a story of a successful mail campaign, but I am
telling it like it is. At least, I ended up with some small
net profit enough to pay for the prescription. Sad but it's true.

Peter
Bob H

303 Posts

Posted - 08/26/2008 :  12:21:28 PM
Direct Mailers shouldn't get too hung up on response rate. The most important # is closed loans. If I mail 1,000 pieces and get 50 calls and close one loan or get 10 calls and close one loan, I would much prefer the lower response rate. When analyzing success, the only #s to look at are closed units, cost per closed loan, and ROI. I have found that high response rates increase the cost per closed loan and decrease the productivity of my LO's.
broker3271

418 Posts

Posted - 08/26/2008 :  12:26:20 PM
quote:
Originally posted by johnnyboy38109
In this climate what with lessened competition, yes it would be very, very wrong.



If a 5% response is wrong, then I don't want to be right. Seriously though, one also has to consider that it's strictly not response rates. It's also conversion rates. In my experience those hyper-high responses are due to targeting (Info Removed)

Damn, I just had a really good idea...

THANKS JOHNNYBOY! Seriously.
nofeebkr

63 Posts

Posted - 08/26/2008 :  12:27:49 PM
WRONG! Any good sales person or consultant will tell you that you need to market all of the time. Facts prove that once you stop marketing, sales will decline. My almost 40 yrs in the business has not all been in sales. There are many facets in the mortgage business. Just owning even a small company requires you to wear many hats. I don't control the market or other people, so in times like we are in now, people tend to leave the business, e.g. Realtors, builders, etc. Values of homes have fallen, so a large percentage of past clients are not refinancing or looking to move. Since you don't know how I run my business you can't say that I'm doing something wrong or right. FYI, I still receive referrals from clients that I have never met and in other states, but just not as many. So to market I must go. By the way, are you and John trying to gang up on me? If so, you have picked on the wrong person. I can back up everything I say. By the way, where are you located? I don't want to take the time to Google. John is back East. I would like to provide some information about me for you to check out, e.g. Libary of Congress, Chairman of the Legislative committee, past President of our Assoc., director of CAMB (brokers), and SDMBA (bankers), or how about 1 of a few critics who particapated in the re-writing of AB 489 (Predatory Lending Bill). I have traveled to DC and Sac. meeting with our Legislators to combat and fight for our industry. Do you know anything about YSP or SRP, how about mortgage reform, RESPA or credit reform? Or even the most recent Fed bill HR3221? I have been and still am deeply involved with these things. I may not do things the way you do, but I still work behind the scenes, so that you can do what you do in the way you do it. (bankers)
quote:
Originally posted by darkstar

If you have to do ANY marketing after 40yrs, you didn't do it right...

KHufford

10407 Posts

Posted - 08/26/2008 :  12:28:58 PM
Funny stuff Peter..!
johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  12:37:36 PM
quote:
Originally posted by broker3271

quote:
Originally posted by johnnyboy38109
In this climate what with lessened competition, yes it would be very, very wrong.



If a 5% response is wrong, then I don't want to be right. Seriously though, one also has to consider that it's strictly not response rates. It's also conversion rates. In my experience those hyper-high responses are due to targeting (Info Removed)

Damn, I just had a really good idea...

THANKS JOHNNYBOY! Seriously.



Its more than response rates, yes, you are correct, but in this current climate 5% is just not very good...........that would be at the lowest end of the acceptable spectrum.

What are you mailing to?
peter

6465 Posts

Posted - 08/26/2008 :  12:39:22 PM

IMHO, direct mailing is like fishing. You must keep on
casting every now and then. You may not get any fish for hours,
and in just a few seconds you can pull in several of them at
one time -- and that makes your meal for the day. I am as
motivated as ever as the cost of my fishing rod and my low cost
bait will keep me casting forever. If I don't get a bass,
and I get only a crappie, I will eat it somehow -- just like
making a little money to pay for gas or prescriptions and there's
dignity in this modesty.

I will let the more successful people and their astounding
mail campaigns argue to their satisfaction. I am on the other
end of the achievement rating but I am surviving on a little
crappie that I can catch.

Peter
johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  12:40:31 PM
quote:
Originally posted by Bob H

Direct Mailers shouldn't get too hung up on response rate. The most important # is closed loans. If I mail 1,000 pieces and get 50 calls and close one loan or get 10 calls and close one loan, I would much prefer the lower response rate. When analyzing success, the only #s to look at are closed units, cost per closed loan, and ROI. I have found that high response rates increase the cost per closed loan and decrease the productivity of my LO's.



Very true, indeed I teach my folk not to get hung up on numbers and not to be "statisticians", and that they'll be able to develop a feel for whether a campaign successful or not, but it is a useful barometer until they can develop that "feel".
broker3271

418 Posts

Posted - 08/26/2008 :  12:52:18 PM
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by broker3271

quote:
Originally posted by johnnyboy38109
In this climate what with lessened competition, yes it would be very, very wrong.



If a 5% response is wrong, then I don't want to be right. Seriously though, one also has to consider that it's strictly not response rates. It's also conversion rates. In my experience those hyper-high responses are due to targeting (Info Removed)

Damn, I just had a really good idea...

THANKS JOHNNYBOY! Seriously.



Its more than response rates, yes, you are correct, but in this current climate 5% is just not very good...........that would be at the lowest end of the acceptable spectrum.

What are you mailing to?



What the heck, I may try to throw out a mailer that targets folks in Chapter 13 with good credit scores. I can flip them into FHA. I'd have to look into it before I do it, but In the past some of my very best performing mailers have been FHA and have been Chapter 13 buyouts. I have experience in that regard.

johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  12:52:50 PM
quote:
Originally posted by nofeebkr

WRONG! Any good sales person or consultant will tell you that you need to market all of the time. Facts prove that once you stop marketing, sales will decline. My almost 40 yrs in the business has not all been in sales. There are many facets in the mortgage business. Just owning even a small company requires you to wear many hats. I don't control the market or other people, so in times like we are in now, people tend to leave the business, e.g. Realtors, builders, etc. Values of homes have fallen, so a large percentage of past clients are not refinancing or looking to move. Since you don't know how I run my business you can't say that I'm doing something wrong or right. FYI, I still receive referrals from clients that I have never met and in other states, but just not as many. So to market I must go. By the way, are you and John trying to gang up on me? If so, you have picked on the wrong person. I can back up everything I say. By the way, where are you located? I don't want to take the time to Google. John is back East. I would like to provide some information about me for you to check out, e.g. Libary of Congress, Chairman of the Legislative committee, past President of our Assoc., director of CAMB (brokers), and SDMBA (bankers), or how about 1 of a few critics who particapated in the re-writing of AB 489 (Predatory Lending Bill). I have traveled to DC and Sac. meeting with our Legislators to combat and fight for our industry. Do you know anything about YSP or SRP, how about mortgage reform, RESPA or credit reform? Or even the most recent Fed bill HR3221? I have been and still am deeply involved with these things. I may not do things the way you do, but I still work behind the scenes, so that you can do what you do in the way you do it. (bankers)
quote:
Originally posted by darkstar

If you have to do ANY marketing after 40yrs, you didn't do it right...





You claim to be Past Director of CAMB and you are use tactics like "Please call...."? Thats for rookie, shoestring budget loan officers, not for folks with, supposedly, 40 years in who's been involved in as much as you say you have. Its certainly not for greybeards. Guerrilla marketing like that is what caused Michigan and Washington to ban the practice of using mortgagee names on solicits in the first place, and is also responsible, directly, for the institution of the Family Privacy Act in SC. If I were 60+ years old and had to resort to warfare like that, I'd jump off a roof.

nofeebkr

63 Posts

Posted - 08/26/2008 :  1:01:11 PM
Sir, I'm not trying to sell anything here, so stop worrying about buying anything. I'm just sharing facts. I'm sure, but not positive, most people on this site have closed or knows of someone that has closed 10 loans or more a month. If not they are new to the business and perhaps that is to whom you are referring to your post flooding of your inbox. We are being flooded with a lot of so called, self proclaimed consultants now. I wonder why? Can't you sale? I can and I'm still in the business, providing free information. Again, keep it simple, who needs to be sophisticated? How come your, unproven, post flooding shows that you are better? It doesn't, I probally receive as many emails as you do and I don't use sites like this to get them. You just need to back off and offer what ever propaganda and snake oil you have to those who think they need it. No doubt, you will receive request. Sales is sales and it goes back to Adam and Eve. No secrets, not much has changed, only the people. All you need to do is offer a good product at a fair price and stay in front of the consumer. You still need to contact the consumer in order to sale them (us). There are different ways in doing that and always has been. What works for one may not work for another. Even Tony Robbins will tell you that. Are you as good as he is?
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Well, since you woke up on the wrong side of the bed today, you may want to re-read my statement and quote me right. I did not say that I sent out 100 mailers and got 125 calls back, I was just told that. So don't try to put this on me. If you think 10 loans a month is hugh, no wonder I haven't heard of you. As to my spelling, so what if I make short cuts or even mistakes and by the way, you may want to look at your own mistakes in the body of your comments. I'm not trying to impress or sale people here, like you are. You need the business from these folks, I don't. I'm sure you are not talking for "all" as you state, but for a very few. You don't have to buy my story, you have that right, they are facts, however. Old things become new and new things become old. Just because you think it's crude or it smacks of desperation doesn't mean it is so, that is your opinion only. It seems like you want everyone here to believe that you are the only source for leads, the know it all, the big kahuna. WRONG, there are other ways of doing the same things and certainly other qualified consultants. Try being open minded about old and new ways, prudent people do. There is a time for everything. Don't be jealous because I did something that worked for me. As to proof, as a consultant you should already have these things. You need to read some of the wonderful stories thats happening now in our many industry magazines. What proof do you provide that your way of doing things is any better. Anyway that works is good, wouldn't you agree? And if threads like this truley boost you, that is also good. I too have been emailed and called upon and I'm not even a self proclaimed consultant. I am a certified train the trainer, have dealt in the secondary market, approved FNMA/FHLMC underwriter, F/C and trustee officer, compliance officer, originator, manager, owner and more. I'm not saying that I am a great sales person or even know all of the best ways to market our products, but I am very good at what I do and I have been very successful over the years. I have trained 100's of loan reps over the years and several have even opened their own mortgage companies or are mid to executive level managers. I don't train in how to get sales or loans. I do however, train in how to succeed and the different ways that people have done it. Try being positive and open minded for changes, as change, taxes and death are the only constants in life.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Thank you John...The numbers are correct. I too am very well versed in this matter, with almost 40 yrs in the lending business. What I don't understand is why LO's and perhaps yourself think it is so hard to close 10 deals a month. It seems that you are becoming a little sensitive or fustrated. I only shared these things as an incouragement to others and provide a little insight. Yes, the mail pieces are as old as the hills but they still work great. Why fix something that is not broke? I don't ask the people to call me, I tell them to call me. I don't say: "Please call me". I generate leads from other sources and other ways as will. My thing however is the KISS theory, keep it simple sweetie (not stupid). As to Barry, Greg, Karen and the others, you have the right to your opinion. They have proven themselves, but I have never heard of you or the other gentlemen (Ames, Sander and Bartreau). Maybe this thread will help introduce you. By the way, I received a call from a friend of mine who works for Mega Star, a direct lender, out of Colorado. He shared with me that one of his branches sent out 100 mailers as a sampler and received 125 call backs. He had a target audience, in a target area, with a target product, FHA. I was blown away but even in this market there are sectors that are doing very well. Take Texas for an example, which is doing very well, with the right wording, and target you can get enough deals to keep you busy for the rest of the year. You may want to try incorporating some changes in your consulting business. Old school is now back in and it appears old school ways are working as well. Keep positive, keep teaching, keep believing and your time will come too. God be with you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Thank You for the complement Johnnie but there are many more loan reps who have done more than I have done. Check out Mortgage Market Guide, Barry Habib and his crew or Greg Frost or Karen Deis and her list of speakers and trainers. 32 loans a month is not a whole lot when you have been around as long as I have been. I have closed more and made more in one month but I have also paid out more for my processor and assistant, advertisment, gifts, monthly up dates for my clients, realtors,etc. By the way, I have written two books, been a guest speaker at two Universities, provided support and training to LO's for five (5) different companies and a whole lot more plus I have shared my technics with many other people. The technics are nothing more than doing more than what you say you will do. Follow up, follow up and more follow up. Give a little more information, take a little more time with the client and don't get greedy. Keep a positive attitude and remember, you are your biggest competitor. Business is slow for slow people. Always ask for a loan, when ever I make a presentation, at the end I tell everyone: "I don't want all of the business, just yours and I will point to everyone". Blessings to you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

I have enjoyed reading everyone's response and without any negative comments or attacks. Let's keep it up.
I have tried several DM over the years and have recently (past 4 months) come back to keeping it simple. I, like dkstar, have used the 9x12 and it worked pretty good, however, I have found that a 9x6 manila, with outside wording saying "Important Information Regarding Your Property", gave me very good results. I sent this out three times to the same target area, 3 weeks apart, with wording added to the last mailer saying "last notice". Each mailer received a higher response rate. The first 1000 we received 23 calls, the second was 45 and the last was 97 calls. The total cost for each campaign was $328.00 (printing, envelopes, and bulk mail stamp). WE closed a total of 32 loans with the average commission of $3,300.00 per loan. We used the same wording before but also put "Please Open". This did not work very will, a total of 35 calls and 4
closings.
Oh yea, the stuffer was nothing more than a hand written note saying "please contact me regarding your home loan with __________________".
This works with on type of loan, weather it's current of in default. And by the way, this idea came from a contest I held at SDSU (I'm in San Diego), for students studing marketing. I gave the winner a $100.00 gift Cert. for Macy's and $150.00 dinner cert. for Jake's on the beach and for the two runner ups $50.00 each. Well worth the money.



Sir, if you sent out 3k and generated over $100,000 on 32 units, you need to stop originating, write a book about it, then go on Larry King....


32 units on 3000 pieces for $100,000....?

If that's true you are much, much better than myself or Mr. Ames or Mr. Snyder or Mr. Bartreau or anyone else here I can think of, and Mr. Snyder and myself are paid consultants on the subject.





Threads like these are always so good for my consulting aspect.

If those are indeed your results, sir, then folks like myself and those mentioned above will tip our collective hats to you.

That being said, nearly all of us in that group are familiar with Mr. Habib and Mr. Frost, etc., and aren't particularly impressed. Most of what they convey is rah-rah fist-pumpin' "motivation", and insofar as the specific techniques you outlined about mail pieces, those ideas are as old as the hills and the "please call me" thing is just crude.

32 units on 3000 in this climate?....or any climate for that matter... I consider myself at least fairly well-versed on the subject and those numbers are astronomical....

If that's true, hats off.....






Sir, I'm anything but frustrated or sensitive. We've all seen these type threads before, someone new comes on spouting huge ROIs, amazing results and response rates, etc., none of which is verifiable of course, then absolutely shoots themselves in the foot with knowledge of (as Mr. Ames deftly points out) 125 calls on 100 pieces, and the rather crude guerrilla ploy of "Please call me about your mortgage with ________, says they've written two books yet spells techniques "technics" (sic). When someone says they do business like that its obvious to all of us who've been around awhile what the real story is......no reasonably responsible person with 40 years in generates a mail campaign with the "please call about your mortgage with_______" ploy. Its crude, sophomoric, and smacks of desperation. Just to be candid, I'm not buying your story and I don't think any other prudent person would, either.

Thresds like this boost me, as I get calls/emails almost every day asking about some facet of the industry, and in no small part because they see threads with claims like yours and they aren't fooled. They want someone's input that's consistent, reasonable, and endorsed by others, not pie-in-the-sky claims no one can possibly verify.







Sir, I am not buying it, neither are the folks from the Post flooding my inbox, let's just let it go at that. Nobody with as much purported polish or experience as you have encourages such unsophisticated "technics" like "please call about your mortgage with____". And I'm not trying to "sale" (sic) anyone here, either. The inquiries I get here come from people who've seen me post over the years, thats it.
Whatever, its not really worth the debate.

peter

6465 Posts

Posted - 08/26/2008 :  1:19:30 PM


Broker3271 wrote:

"What the heck, I may try to throw out a mailer that targets folks in Chapter 13 with good credit scores. I can flip them into FHA. I'd have to look into it before I do it, but In the past some of my very best performing mailers have been FHA and have been Chapter 13 buyouts. I have experience in that regard."

Gary, how could I get the names of homeowners who filed
Chapter 13 in Los Angeles then. Any tip por suggestion?
Will appreciate your help. I like your thinking and
direction.

Thanks,

Peter
broker3271

418 Posts

Posted - 08/26/2008 :  1:26:17 PM
quote:
Originally posted by peter



Broker3271 wrote:

"What the heck, I may try to throw out a mailer that targets folks in Chapter 13 with good credit scores. I can flip them into FHA. I'd have to look into it before I do it, but In the past some of my very best performing mailers have been FHA and have been Chapter 13 buyouts. I have experience in that regard."

Gary, how could I get the names of homeowners who filed
Chapter 13 in Los Angeles then. Any tip por suggestion?
Will appreciate your help. I like your thinking and
direction.

Thanks,

Peter




Honestly, I have NO idea how to do that in California. I can't remember the name of the company I used to get the BK data from in the past. But, and again I haven't researched this yet, but I think strictly BK data would be useless here anyways.

You'd want to target people with good credit in those loans. You can't find that in Courthouse records.
nofeebkr

63 Posts

Posted - 08/26/2008 :  1:32:19 PM
John...You need to check your resources. The Family Privacy Act came into play because of unwanted solicitation. Yes, letters from mortgage companies had a small role in the passing of the bill, but it also was from other industry solicitations, e.g. credit cards, auto loans, insurance, home remodels, etc. And don't forget the telemarketers, predictive dialers, mail boxes full of unwanted flyers and so on. Again, this type of marketing was used by many other industries, why? Because it works. Why do multi-million dollar companies still use this method? Because it works and is proven. Again, you have the right to your opinion as I do mine. I will go with a proven. Yes, I am 62 and still helping young studs make lots of money the right way by helping people get into a home. Since you have know idea how much I spend on marketing, or what other marketing I do, as you have only assumed that I do the one. I spend between $15 to $25 thousand dollars a month. No, not on what we have been debating on. I outsource most of my marketing with several companies on different campaignes. Internet, DM, radio, lead purchase, etc. By the way, way are you still here? Haven't you jumped off the roof yet?
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

WRONG! Any good sales person or consultant will tell you that you need to market all of the time. Facts prove that once you stop marketing, sales will decline. My almost 40 yrs in the business has not all been in sales. There are many facets in the mortgage business. Just owning even a small company requires you to wear many hats. I don't control the market or other people, so in times like we are in now, people tend to leave the business, e.g. Realtors, builders, etc. Values of homes have fallen, so a large percentage of past clients are not refinancing or looking to move. Since you don't know how I run my business you can't say that I'm doing something wrong or right. FYI, I still receive referrals from clients that I have never met and in other states, but just not as many. So to market I must go. By the way, are you and John trying to gang up on me? If so, you have picked on the wrong person. I can back up everything I say. By the way, where are you located? I don't want to take the time to Google. John is back East. I would like to provide some information about me for you to check out, e.g. Libary of Congress, Chairman of the Legislative committee, past President of our Assoc., director of CAMB (brokers), and SDMBA (bankers), or how about 1 of a few critics who particapated in the re-writing of AB 489 (Predatory Lending Bill). I have traveled to DC and Sac. meeting with our Legislators to combat and fight for our industry. Do you know anything about YSP or SRP, how about mortgage reform, RESPA or credit reform? Or even the most recent Fed bill HR3221? I have been and still am deeply involved with these things. I may not do things the way you do, but I still work behind the scenes, so that you can do what you do in the way you do it. (bankers)
quote:
Originally posted by darkstar

If you have to do ANY marketing after 40yrs, you didn't do it right...





You claim to be Past Director of CAMB and you are use tactics like "Please call...."? Thats for rookie, shoestring budget loan officers, not for folks with, supposedly, 40 years in who's been involved in as much as you say you have. Its certainly not for greybeards. Guerrilla marketing like that is what caused Michigan and Washington to ban the practice of using mortgagee names on solicits in the first place, and is also responsible, directly, for the institution of the Family Privacy Act in SC. If I were 60+ years old and had to resort to warfare like that, I'd jump off a roof.



johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  1:35:15 PM
quote:
Originally posted by peter



Broker3271 wrote:

"What the heck, I may try to throw out a mailer that targets folks in Chapter 13 with good credit scores. I can flip them into FHA. I'd have to look into it before I do it, but In the past some of my very best performing mailers have been FHA and have been Chapter 13 buyouts. I have experience in that regard."

Gary, how could I get the names of homeowners who filed
Chapter 13 in Los Angeles then. Any tip por suggestion?
Will appreciate your help. I like your thinking and
direction.

Thanks,

Peter





Infousa.com

nominal cost.
broker3271

418 Posts

Posted - 08/26/2008 :  1:40:17 PM
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by peter



Broker3271 wrote:

"What the heck, I may try to throw out a mailer that targets folks in Chapter 13 with good credit scores. I can flip them into FHA. I'd have to look into it before I do it, but In the past some of my very best performing mailers have been FHA and have been Chapter 13 buyouts. I have experience in that regard."

Gary, how could I get the names of homeowners who filed
Chapter 13 in Los Angeles then. Any tip por suggestion?
Will appreciate your help. I like your thinking and
direction.

Thanks,

Peter





Infousa.com

nominal cost.




Lexus Nexus also offers a service, DataQuick or something like that...I haven't used them in almost 2.5 years, but they were solid at the time...
nofeebkr

63 Posts

Posted - 08/26/2008 :  1:50:06 PM
Peter and Gary...I hope you don't mind me intruding here but perhaps I can be of assitance. We did this very successfully, prior to the BK changes a couple of yrs ago. We had our title company provide the names from public record. We also bought names from DataQuick. One of the filters or requirements we had was that they were at least half way through the 13 and have paid the trustee on time. It appears you have done this before, so you probally have some of the same filters we had. Don't forget the Atty's, they stay in touch with their clients and can direct some your way. Good hunting.
quote:
Originally posted by peter



Broker3271 wrote:

"What the heck, I may try to throw out a mailer that targets folks in Chapter 13 with good credit scores. I can flip them into FHA. I'd have to look into it before I do it, but In the past some of my very best performing mailers have been FHA and have been Chapter 13 buyouts. I have experience in that regard."

Gary, how could I get the names of homeowners who filed
Chapter 13 in Los Angeles then. Any tip por suggestion?
Will appreciate your help. I like your thinking and
direction.

Thanks,

Peter


nofeebkr

63 Posts

Posted - 08/26/2008 :  1:56:36 PM
OK...I guess you too didn't read all of my comments. Now can we put this to rest, ole great one???
quote:
Originally posted by darkstar

>>>>WRONG! Any good sales person or consultant will tell you that you need to market all of the time

You need to ask a great one then, they will tell you before 1/2 of the time you claim to have been in the business you should be living off of referrals...Even if you said 20, I'd say the same thing as you would be dealing with your referrals AND their kids by then...

I'll never claim to be the best, but I'm one of them, and out of all the others I know or look up to, NONE talk like that...

magnificat

41 Posts

Posted - 08/26/2008 :  2:14:40 PM
Nofeebkr, this may be a small thing and I know you mention that you are not looking to sell anything, but I can't help but wonder why you keep using the word "sale" for "sell". It can't be that difficult to use a spell check or quickly read again what you have written. It's a mistake a third grader would make and yet, again and again, throughout your posts written today, you make the same ridiculous blunder. If I were debating someone, as it seems you have been debating Johnnyboy throughout this day, I think I would stand a much better chance of being taken seriously if I paid attention to grammatical mistakes.
broker3271

418 Posts

Posted - 08/26/2008 :  2:23:14 PM
quote:
Originally posted by magnificat

Nofeebkr, this may be a small thing and I know you mention that you are not looking to sell anything, but I can't help but wonder why you keep using the word "sale" for "sell". It can't be that difficult to use a spell check or quickly read again what you have written. It's a mistake a third grader would make and yet, again and again, throughout your posts written today, you make the same ridiculous blunder. If I were debating someone, as it seems you have been debating Johnnyboy throughout this day, I think I would stand a much better chance of being taken seriously if I paid attention to grammatical mistakes.




Raymond (right or wrong) is one of the more respected people on here, and his spelling and grammar are notoriously horrible. Some people don't really care about grammar.
This User is a Premium Member, Click Here to Learn More!
raymondb

5111 Posts

Posted - 08/26/2008 :  2:24:21 PM
Can't we all just get along? Or better yet can't we all just send some mail?

I am here to help those that want to jump start their pipelines....

http://www.bestratereferrals.com/mailers.html


keep in mind that for every $500 you spend on direct mail you will also get 100 callable (scrubbed for DNC) ARM recast leads to work while your mail is being sent. It's a good time to stop being negative and start building your pipelines...

My two cents...
broker3271

418 Posts

Posted - 08/26/2008 :  2:24:39 PM
PS It was clickdata that I used, not Dataquick. Clickdata is the one that was affliated with Lexus Nexus.
Rene Viloria

2450 Posts

Posted - 08/26/2008 :  2:36:08 PM
Why you guys have to get into stupid fights, it is no productive, i am interested in growing my business with direct mail, and not in a pissing contest, a lot of jealousy here, we all can learn from each other...Lets' talk about marketing....Stop wasting the post fighting, One thing i like about Raymond, is that he never gets into a pissing contest...All of you are probably good at what you do...Is ok for 5 people to be really good at direct mailing...
nofeebkr

63 Posts

Posted - 08/26/2008 :  2:53:09 PM
Thank you for your comment and suggestion. I did that because I didn't think it really mattered to John. Did you find any other blunders? because there are more. I normally use spell check but on a platform like this I just try getting the point across and leave the wordsmithing for more formal purposes. Thank you once again for your imput and suggestion.
quote:
Originally posted by magnificat

Nofeebkr, this may be a small thing and I know you mention that you are not looking to sell anything, but I can't help but wonder why you keep using the word "sale" for "sell". It can't be that difficult to use a spell check or quickly read again what you have written. It's a mistake a third grader would make and yet, again and again, throughout your posts written today, you make the same ridiculous blunder. If I were debating someone, as it seems you have been debating Johnnyboy throughout this day, I think I would stand a much better chance of being taken seriously if I paid attention to grammatical mistakes.


magnificat

41 Posts

Posted - 08/26/2008 :  4:40:52 PM
Point taken, Gary, and I apologize for any offense, it should not have been my intent. I regret posting what I did. Have a nice night!
FLProcessor

451 Posts

Posted - 08/26/2008 :  5:12:58 PM
I wish I had not spent the last 24 hours in the hospital with kidney stones, so I could have come in earlier and requested a new thread for debating what constitutes good/bad response-rates, and what others get, etc. Because the second that happens, BO members always wind up having the same arguments.

That was not the intent of this post. As a side note... It's generally considered poor eitquette to copy an entire post (particularly when it's long) rather than the section you're replying to. Not that it's the end of the world, but I just thought I'd mention it -- and that it's always nice to consider when re-quoting exceptionally long posts.

Moving on...
I'm going to post a new thread for people to discuss response rates. Surely it will stir some disagreement; however, I think that discussion is unrelated to this thread, and dillutes its purpose. The purpose being the fostering of interesting/friendly collaboration and to share information with others less informed.

UPDATE: Link to new post
http://www.brokeroutpost.com/loans/brokers/forum/topic.asp?TOPIC_ID=238121

Thanks again, I really enjoyed the post.
johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  6:05:29 PM
quote:
Originally posted by nofeebkr

John...You need to check your resources. The Family Privacy Act came into play because of unwanted solicitation. Yes, letters from mortgage companies had a small role in the passing of the bill, but it also was from other industry solicitations, e.g. credit cards, auto loans, insurance, home remodels, etc. And don't forget the telemarketers, predictive dialers, mail boxes full of unwanted flyers and so on. Again, this type of marketing was used by many other industries, why? Because it works. Why do multi-million dollar companies still use this method? Because it works and is proven. Again, you have the right to your opinion as I do mine. I will go with a proven. Yes, I am 62 and still helping young studs make lots of money the right way by helping people get into a home. Since you have know idea how much I spend on marketing, or what other marketing I do, as you have only assumed that I do the one. I spend between $15 to $25 thousand dollars a month. No, not on what we have been debating on. I outsource most of my marketing with several companies on different campaignes. Internet, DM, radio, lead purchase, etc. By the way, way are you still here? Haven't you jumped off the roof yet?
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

WRONG! Any good sales person or consultant will tell you that you need to market all of the time. Facts prove that once you stop marketing, sales will decline. My almost 40 yrs in the business has not all been in sales. There are many facets in the mortgage business. Just owning even a small company requires you to wear many hats. I don't control the market or other people, so in times like we are in now, people tend to leave the business, e.g. Realtors, builders, etc. Values of homes have fallen, so a large percentage of past clients are not refinancing or looking to move. Since you don't know how I run my business you can't say that I'm doing something wrong or right. FYI, I still receive referrals from clients that I have never met and in other states, but just not as many. So to market I must go. By the way, are you and John trying to gang up on me? If so, you have picked on the wrong person. I can back up everything I say. By the way, where are you located? I don't want to take the time to Google. John is back East. I would like to provide some information about me for you to check out, e.g. Libary of Congress, Chairman of the Legislative committee, past President of our Assoc., director of CAMB (brokers), and SDMBA (bankers), or how about 1 of a few critics who particapated in the re-writing of AB 489 (Predatory Lending Bill). I have traveled to DC and Sac. meeting with our Legislators to combat and fight for our industry. Do you know anything about YSP or SRP, how about mortgage reform, RESPA or credit reform? Or even the most recent Fed bill HR3221? I have been and still am deeply involved with these things. I may not do things the way you do, but I still work behind the scenes, so that you can do what you do in the way you do it. (bankers)
quote:
Originally posted by darkstar

If you have to do ANY marketing after 40yrs, you didn't do it right...





You claim to be Past Director of CAMB and you are use tactics like "Please call...."? Thats for rookie, shoestring budget loan officers, not for folks with, supposedly, 40 years in who's been involved in as much as you say you have. Its certainly not for greybeards. Guerrilla marketing like that is what caused Michigan and Washington to ban the practice of using mortgagee names on solicits in the first place, and is also responsible, directly, for the institution of the Family Privacy Act in SC. If I were 60+ years old and had to resort to warfare like that, I'd jump off a roof.







Sir, I can assure you I am well aware of the origination of the FPA, having consulted one of its authors.....

Enough. I and folks like me disagree with both your claims and your methodologies, thats okay, enough room for all of us to disagree.
johnnyboy38109

4363 Posts

Posted - 08/26/2008 :  6:13:57 PM
quote:
Originally posted by nofeebkr

Peter and Gary...I hope you don't mind me intruding here but perhaps I can be of assitance. We did this very successfully, prior to the BK changes a couple of yrs ago. We had our title company provide the names from public record. We also bought names from DataQuick. One of the filters or requirements we had was that they were at least half way through the 13 and have paid the trustee on time. It appears you have done this before, so you probally have some of the same filters we had. Don't forget the Atty's, they stay in touch with their clients and can direct some your way. Good hunting.
quote:
Originally posted by peter



Broker3271 wrote:

"What the heck, I may try to throw out a mailer that targets folks in Chapter 13 with good credit scores. I can flip them into FHA. I'd have to look into it before I do it, but In the past some of my very best performing mailers have been FHA and have been Chapter 13 buyouts. I have experience in that regard."

Gary, how could I get the names of homeowners who filed
Chapter 13 in Los Angeles then. Any tip por suggestion?
Will appreciate your help. I like your thinking and
direction.

Thanks,

Peter






If someone's able to get data on 13 trustee payments I'd like to know about it, because the payment stream is most certainly not public record.
Bob H

303 Posts

Posted - 08/27/2008 :  09:14:56 AM
My <200k loan balance mail drop has started hitting. Decent call volume so for and one loan on the books. Only about 20 calls so far so it is nice to see a good deal hit the books so early in the game. I'll keep you posted.
nofeebkr

63 Posts

Posted - 08/27/2008 :  09:26:16 AM
John, John, John. You are right, that the payment stream is not recorded or in the public records and I did not say that they were. The filing of the BK is however, and since these guys already have some experience in dealing with BK 13 buyouts, they know what to do. I will not insult them or their experience by assuming something. They just wanted to know were to obtain this info. By the way, any good consultant will know how this is done and will advise their clients as such. But just in case you or some of your other "consultants" who may not know, here is how it is done: You obtain a list of BK filings from the title company, as this is the cheapest, have them filter out all Bk's that have been filied within the past 2 1/2 yrs, 3 yrs would be better though. Since most, not all, 13's are for a five (5) yr period, 2 1/2 yrs will be half way. That is your payment stream. FHA underwriters will now look at the loan and make a determination. These guys already know that though. As to the pymts being made on time, that too is very easy to obtain. Blessing to you.
quote:
Originally posted by johnnyboy38109

quote:
Originally posted by nofeebkr

Peter and Gary...I hope you don't mind me intruding here but perhaps I can be of assitance. We did this very successfully, prior to the BK changes a couple of yrs ago. We had our title company provide the names from public record. We also bought names from DataQuick. One of the filters or requirements we had was that they were at least half way through the 13 and have paid the trustee on time. It appears you have done this before, so you probally have some of the same filters we had. Don't forget the Atty's, they stay in touch with their clients and can direct some your way. Good hunting.
quote:
Originally posted by peter



Broker3271 wrote:

"What the heck, I may try to throw out a mailer that targets folks in Chapter 13 with good credit scores. I can flip them into FHA. I'd have to look into it before I do it, but In the past some of my very best performing mailers have been FHA and have been Chapter 13 buyouts. I have experience in that regard."

Gary, how could I get the names of homeowners who filed
Chapter 13 in Los Angeles then. Any tip por suggestion?
Will appreciate your help. I like your thinking and
direction.

Thanks,

Peter






If someone's able to get data on 13 trustee payments I'd like to know about it, because the payment stream is most certainly not public record.

Page: of 3 Previous Topic  |  Next Topic  
Previous Page | Next Page
Advertising Information © 2007 Broker Outpost LLC, All Rights Reserved. Subscribe to the Forum Topics via RSS Go To Top Of Page
Privacy Policy Terms and Conditions
This page was generated in 1.09 seconds. Snitz Forums 2000