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tracedef
384 Posts |
 Posted - 08/06/2009 : 2:15:48 PM
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The Role of the Website in Offline Mortgage Marketing
Your mortgage website directly affects conversion of your offline mortgage marketing activities such as direct mail, radio, TV or other offline marketing you may engage in.
How?
Due to the market environment and media coverage of the mortgage space, borrowers have a high level of skepticism and reluctance when dealing with mortgage brokers. This means that now more than ever these prospects visit your website BEFORE contacting you directly when they are exposed to offline marketing. They're skittish and they're doing their homework before reaching out or responding to marketing whereas in the past, there was a much lower level of reluctance.
These prospects visit your website to learn about your services and build trust in your company. This means that if you have a cheap or sub-par website you are losing deals and damaging your marketing ROI when high percentages of these visitors immediately abandon your site. If your website is professional and engages the user, they may then complete conversion by asking for a rate quote online, or by contacting you via phone or live chat if you have it.
You will convert more prospects from your offline advertising with no website as opposed to a cheap website. You read that right, you are not better served by sending prospects to a cheap site as they will abandon and lose trust, losing the conversion.
The takeaway is that something is NOT better nothing when it comes to mortgage websites. You are better off with no website as opposed to a cheap website. |
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tracedef
384 Posts |
Posted - 08/26/2009 : 12:04:13 PM
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[b]The Role of Twitter in a Mortgage Marketing Strategy/b]
Is anyone actually gaining clients from twitter? You bet, check out www.twitter.com/mortgagereports Dan posts rate and market updates and people listen.
Why would somebody follow me? The same reason they would follow your blog, website or newsletter.... you are providing something of value. You mean I can't just sign up and get deals? Nope, but the folks you are competing against appreciate your lack of effort / lack of understanding the medium... that's for sure. This conversation is very similar to the one that occurred when websites were first used for mortgage marketing. Some folks were adamant that consumers wouldn't trust a website, naysayers were sure that consumers needed to shake a hand before refinancing.
Bottom line: Marketers in virtually any vertical you can imagine are successfully marketing on twitter. The jury is no longer out on whether or not twitter is a viable marketing channel, the question is HOW it can be used in your overall marketing strategy.
Effort:As with any marketing tool, you get out what you put in. Signed up for twitter and didn't get deals? You can't be surprised at that, let's be real. Twitter or ANY marketing channel takes work!
Strategy:Twitter can play a valuable role in any mortgage marketing strategy. It's a great intro to eyeballs that you can then convert into becoming followers of your updates and industry news on your website / blog....where you can introduce them to your brand and value proposition or "why should I use you to refinance?".
People that follow you on Twitter are real people, consumers. Twitter is simply a tool to get your message / value proposition / news & updates in front of those eyeballs. This is an opportunity to reach many folks you would never get an audience with.
How: There are so many "How to Market on Twitter" guides it isn't even funny, everything you need to know has been written ten times over. Also, twitter doesn't have to be about marketing, I am still able to network via my personal account ( twitter.com/tracerichardson ) where I share whatever I feel like, even if it isn't business related.. Or I might post on business accounts I have such as @leadpress, @brokerscience @ipagio, etc....
I've learned a lot by taking part in the conversation and watching others. I've actually learned more by listening... The lessons learned are very similar to other mediums.... don't spam, provide value, learn the rules of the game / etiquette, etc....
What is the point? The point is that the game is wide open. While a lot of peeps are using twitter in their overall mortgage marketing strategy, most are not. That equals opportunity. |
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blake1952
422 Posts |
Posted - 08/27/2009 : 2:10:35 PM
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| Clicked on link and received message "page does not exist." |
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marketsvcs
61 Posts |
Posted - 08/30/2009 : 8:19:27 PM
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twitter? If I ever receive a advertisement on twitter!
bad idea. you can get all the leads from web sites or sunday newpaper ads
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tracedef
384 Posts |
Posted - 08/30/2009 : 8:22:28 PM
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@blake: thanks, fixed there was a period added to end that made link bad.
#marketsvcs: Twitter is a great tool to get more eyeballs... what is bad about that? |
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marketsvcs
61 Posts |
Posted - 08/31/2009 : 05:46:10 AM
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quote:
Originally posted by tracedef
@blake: thanks, fixed there was a period added to end that made link bad.
#marketsvcs: Twitter is a great tool to get more eyeballs... what is bad about that?
advertising on twitter is just like sending me a text message on my cell
not received well |
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captaloans
21 Posts |
Posted - 09/26/2009 : 11:43:12 AM
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| You dont really advertise on twitter but rather you post updates about your company, the industry, or your products. |
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marketsvcs
61 Posts |
Posted - 10/18/2009 : 10:06:08 AM
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twitter is for social chat,
Not for the mortgage industry. Asl for blogging! I find it funny! just pick up the damn phone and have a discussion!
quote:
Originally posted by captaloans
You dont really advertise on twitter but rather you post updates about your company, the industry, or your products.
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