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mcamp60610
552 Posts |
 Posted - 07/14/2008 : 1:28:01 PM
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Are You Really Building Value, Or Are You Like The Rest?
Welcome to zero hundred hours, I'll be your Staff Sargent Malcolm and I'm here today to make sure you recruits leave this blog the finest follow-up specialists on the planet.
Attend Hut!
Okay, you just acquired a new customer and just finished your victory dance... So what's the next step?
The follow up.
It doesn't matter if you're selling roofing, debt consolidation, or mortgages you need to stay in front of your current customers when it matters most: All of the time.
And why is that sir, Staff Sargent Malcolm Sir?!
To keep the poaching coyotes at bay of course (the competitors just waiting to steal your customers). By taking the time to follow up on major holidays as well as important business days you're providing a memorable experience to your customers.
Maybe offering tickets to the latest showing of Wicked, or offering a sweepstakes among current customers for a round trip through Jet Blue to NYC for a day on Fifth Avenue.
You need to start doing things that other people aren't even considering, start building values in ways that aren't readily being done.
Start thinking creatively, have fun, be fun, do fun... Because it'll all come back to your customers eventually, if they see you having fun they're going to have fun with you.
I'll write more later...
In the meantime why doesn't everyone else take the time to discuss any clever ideas they have to stick out WHILE building value? |
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ritabradley01
2326 Posts |
Posted - 07/15/2008 : 10:38:32 PM
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| hmm..your talk of tickets to wicked made me think about a raffle for something like that-former clients who refer friends family members to me are entered into a raffle for ???? |
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mcamp60610
552 Posts |
Posted - 07/16/2008 : 05:23:14 AM
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quote:
Originally posted by ritabradley01
hmm..your talk of tickets to wicked made me think about a raffle for something like that-former clients who refer friends family members to me are entered into a raffle for ????
Great, but think BIGGER than that. Raffles are nice and there's certainly nothing wrong with them. But, you need to kick ass. Offer something they'll be telling their grandkids about.
Like a $1100 vacation on Carnival Cruises to the Baja!
We're doing one for our customers at the end of next month that's going to be BIG.
Can you imagine purchasing great leads, closing a few the next month, then being taken for a shopping spree on Fifth Avenue?
You have to think BIGGER Rita! |
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Cash Doctor
801 Posts |
Posted - 07/16/2008 : 12:26:01 PM
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Great stuff. I was thinking about something along these lines.
I email my database a couple of times a month trying to stay in front of them for direct business or referalls. I want to create a culture where the people on my list are hell bent on finding me referrals.
Something along a raffle. Each month there will be a drawing for X and for each referall you send over you get a ticket. Still fleshing it out. But I need to turn my list into a huge asset that will send me 5-10 referalls per month.
Who do I read up on about this kind of stuff? Brian Buffini? |
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ritabradley01
2326 Posts |
Posted - 07/16/2008 : 1:34:45 PM
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I'm afraid that's a little too big for my pocketbook BUT...maybe my company would go for it.
quote:
Originally posted by mcamp60610
quote:
Originally posted by ritabradley01
hmm..your talk of tickets to wicked made me think about a raffle for something like that-former clients who refer friends family members to me are entered into a raffle for ????
Great, but think BIGGER than that. Raffles are nice and there's certainly nothing wrong with them. But, you need to kick ass. Offer something they'll be telling their grandkids about.
Like a $1100 vacation on Carnival Cruises to the Baja!
We're doing one for our customers at the end of next month that's going to be BIG.
Can you imagine purchasing great leads, closing a few the next month, then being taken for a shopping spree on Fifth Avenue?
You have to think BIGGER Rita!
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ritabradley01
2326 Posts |
Posted - 07/16/2008 : 1:35:58 PM
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How do you make sure people aren't sending you crap just to get entered into the lottery. Would the referrals have to fit certain loan criteria?
quote:
Originally posted by Cash Doctor
Great stuff. I was thinking about something along these lines.
I email my database a couple of times a month trying to stay in front of them for direct business or referalls. I want to create a culture where the people on my list are hell bent on finding me referrals.
Something along a raffle. Each month there will be a drawing for X and for each referall you send over you get a ticket. Still fleshing it out. But I need to turn my list into a huge asset that will send me 5-10 referalls per month.
Who do I read up on about this kind of stuff? Brian Buffini?
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mcamp60610
552 Posts |
Posted - 07/16/2008 : 3:23:56 PM
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quote:
Originally posted by ritabradley01
I'm afraid that's a little too big for my pocketbook BUT...maybe my company would go for it.
quote:
Originally posted by mcamp60610
quote:
Originally posted by ritabradley01
hmm..your talk of tickets to wicked made me think about a raffle for something like that-former clients who refer friends family members to me are entered into a raffle for ????
Great, but think BIGGER than that. Raffles are nice and there's certainly nothing wrong with them. But, you need to kick ass. Offer something they'll be telling their grandkids about.
Like a $1100 vacation on Carnival Cruises to the Baja!
We're doing one for our customers at the end of next month that's going to be BIG.
Can you imagine purchasing great leads, closing a few the next month, then being taken for a shopping spree on Fifth Avenue?
You have to think BIGGER Rita!
Is it really? Take whatever you charge in fees and save 20% of it for a month to invest back in your customers for nothing, but their pleasure.
My guys are going to be looking at a trip for two Miami next Quarter. Just reinvest in your customers. |
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