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mortgagefinders
27 Posts |
 Posted - 06/11/2008 : 10:14:22 PM
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I noticed that there are three marketing avenues that all loan officers to generate leads:
1. Telemarketing
2. Direct Mail
3. Internet Marketing
If there are more, please feel free to throw them on there.
What are the cost per leads like for these avenues. In my experience, Internet Marketing costs about $60 - $65 per lead.
Thanks. |
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Managing Prime
2802 Posts |
Posted - 06/11/2008 : 10:28:22 PM
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| Cost per funding is a better metric. In the current market figure $600 - $1200 per funding across all the retail marketing avenues. |
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Dan-NewLifeLendi
289 Posts |
Posted - 06/11/2008 : 10:34:51 PM
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Cost per Funding is definitely the way to look at it; taking it a step further it should be expressed as a ratio: $COMMISSION$/CPF
Some of the better PPC companies can help get your CPF down to around $400 (around $15 per lead). I'd stress, however, that most brokers don't have the sophistication to know which ppc companies are top notch.
Also, MassMortgageMedia does a bunch of other types of mortgage advertisment stuff if you ever check them out (radio, print, etc)
Good Luck,
Dan
New Life Lending
http://www.newlifelending.us
dan@newlifelending.us
"Wholesale Loss Mitigation, Loan Modification & Debt Settlement Services in 41 states. Our programs turn your impossible loans into cold, hard cash."
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Managing Prime
2802 Posts |
Posted - 07/17/2008 : 9:00:55 PM
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Bump.
Want to chat with someone that is doing TM, Mail and Internet and is using CRM that tracks metrics. |
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