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beccafla

41 Posts

Posted - 05/20/2008 :  1:21:33 PM
If a title company were to offer you access to a terrific lead origination system where you paid only .15 cents per lead and had access to various reports, tracking systems, instant order access and lead organization would you be willing to give all your business to that title company?

I know their are many factors, including price, but I am just trying to find out how important supportive systems are to you all in the grand scheme of things.

Thank you in advance for your feedback.
KHufford

4871 Posts

Posted - 05/20/2008 :  1:24:06 PM
What type of "terrific" leads are only 15 cents? I will sell you the white pages for 10 cents a name too...
beccafla

41 Posts

Posted - 05/20/2008 :  1:44:28 PM
Thank you, Kyle. The system allows you to choose the criteria, area and demo among other things. You can narrow a search down to homeowners in a specific zip code with an adjustable rate loan and a LTV of 50%, for instance. You can search for homeowners by loan product, lender, LTV, market value...the list goes on and on. It's pretty cool, but I just wonder if the platform and the support services are enough to persuade one to use a particular title company.
KHufford

4871 Posts

Posted - 05/20/2008 :  1:47:12 PM
quote:
Originally posted by beccafla

Thank you, Kyle. The system allows you to choose the criteria, area and demo among other things. You can narrow a search down to homeowners in a specific zip code with an adjustable rate loan and a LTV of 50%, for instance. You can search for homeowners by loan product, lender, LTV, market value...the list goes on and on. It's pretty cool, but I just wonder if the platform and the support services are enough to persuade one to use a particular title company.



Sounds like standard title leads we can usually get for free. However with the added benefit of a searchadble system and/or some type of tracking it may be worth the cost. Most of us get these free, however its usually just an excel spreadsheet or paper lists.
Managing Prime

2258 Posts

Posted - 05/20/2008 :  2:04:22 PM
The LO's can get pre-scrubbed credit data for $0.10 per record so you are going to have to make a strong value added pitch since you plan on selling the data.
beccafla

41 Posts

Posted - 05/20/2008 :  8:20:39 PM
Thank you for the input. Here's a bit of copy from their website:

With XXXXX . Com, you’ll find exactly the type of refinance prospect you’re looking for, most likely when those prospects are open to offers.

* Owners seeking to eliminate PMI
* Subprime borrowers interested in lowering their interest rates
* Individuals seeking loan consolidation
* Owners interested in trading their equity for cash

Ensure a perfect match for offers by pinpointing the exact characteristics you’re seeking in prospects.

* LTV ratio based on current housing prices
* Implied interest rate, Refinance status
* Loan amount and type (Conventional, adjustable, or hybrid)
* Last loan date, Sale amount
* Lender name and type (Subprime, banks, or finance companies)
* Available equity, Geographic area

Is this something LOs and brokers would be willing to pay .15 cents per lead for and use a predetermined title provider?

I ask because I was approached by a title company client of mine to "recommend" this service to brokers that use my services without compensation, but for the opportunity to close the loan for my mobile closing fee. I have to tell you, I was insulted to say the least.

aaron1976

546 Posts

Posted - 05/20/2008 :  11:11:48 PM
I can get all that stuff for free with my title company right now. They have filters worked in and they provide that stuff to me. Why would I want to track title leads, if you can really call them a lead, anyways. All it is is a name and a number based upon certain criteria. They really are prospects not leads, they only become a lead after you generate an application from telemarketing them, or have your LOs telemarket them.
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